A Prosperous Deception

waltonsI will never enjoy watching the Walton’s. Not for the reason of popular assumption, that the relations between the two older siblings were so uncomfortably flirtatious. Nor to the fact that they lived in a perpetual state of poverty despite owning an entire mountain! My distaste for this vile family came from my dear mother’s utter love for it and her forced weekly exposure, during our family ritual of Sunday lunch. Whenever I am unfortunate enough to catch a glimpse of this depressingly positive show of family values, hidden incest and that ‘slit ya wrists’ dreary soundtrack, the taste of my mother’s over cooked chicken and the stuffed tummy that shortly follows, is quick to fill my memory. Chicken was, despite my complete love affair with lamb, regrettably always on the menu. Being the cheapest meat to buy for such a large amount, it is the ideal choice for feeding a family of our size; my twin brother and I would each get a leg, Steven the youngest would get a small portion of breast, my Mother and Step Father would get the left over cuttings and the wings, my dear sister would of course get her fare share and rather frustratingly, never finish eating it. When the price is so cheap, however bland it maybe, families are always inclined to purchase such excellent deals, completely oblivious to the reason this meat is as ridiculously cheap, the story of the chickens life a brutal tortuous one, that would make all of their forks curl at the very knowledge! With this in mind, when a highly branded family values company, produce a product and bring it to market, they would never use the masses of poorer families to make money and exploit this natural impulse to spend as little to gain as much, Surely such beasts don’t exist, do they?

Certainly, it seems true enough that there’s a good deal of irony in the world… I mean, if you live in a world full of politicians and advertising, there’s obviously a lot of deception. Kenneth Koch

1984_by_alcook-d4z39dhFooling the masses into thinking that the food they’re buying is one thing, but in actual fact is another, far cheaper alternative, echoes the fictitious mass producing actions of a government controlled dystopian diet. However, this is not 1984, and we as consumers have rights, or at least we do if we are ever lucky enough for the many watch dog unions set in place to protect us end users from any kind of contamination, harmful, unethical or otherwise happen by complete chance, to find out. Nevertheless, the Horsemeat scandal could in fact be a huge blessing in disguise. Certainly not for the viciously vast companies involved that could ever allow for such contamination:

  • The abattoirs
  • The factory
  • The company
  • The supermarket that clearly has no idea what it’s putting on its shelve

TescoIn an age of triple dip recessions, these companies are declaring profits in the billions, which certainly make sense considering all the corners they’ve cut, and this begs to ask the question; what other avenues are being exploited? Regardless of their success through our blindness, the fated conclusion to this repulsive deception is about to be served to them and thankfully us; and it is a dish served as wholesome and romantic as it is ironic.

We cannot seek achievement for ourselves and forget about progress and prosperity for our community… Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own. Cesar Chavez

With no clear signs of abating, the Horsemeat scandal trots on, with the Food Standards Agency now calling for an inquiry into how non-beef products ended up in supermarket burgers and processed food. Enter the trustworthy independent family butcher. Butchers have had a tough semicentennial. Unable to compete with the staggeringly low prices of Tesco’s and the like, these butchers are slowly returning to their former glory. News of these processed meats being shipped from foreign, cheaper lands, the consumers habits are evolving, and as a result local butchers have seen a 30% increase in sales. Former Labour environment minister Ben Bradshaw has said he would not buy or eat processed beef products, because the government cannot offer assurances about what is in them. This is indeed wonderful news for UK farmers and butchers alike. As it would certainly appear that meat, is finally coming home.

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10 Comments

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10 responses to “A Prosperous Deception

  1. while making billions like that in a recession (codespeak for depression) that is no way is proof they are necessarily doing anything wrong, I guess we assume since so many of us have to struggle so much for our daily bread that when some company (which is not one person by the way) makes billions in profits we assume they are guilty of some wrong doing. prices are reflected more by government policy and taxation and inflationary spending by gov(who are bribed, threatened or whatever by the real mega corporations we seldom hear about) to be causing these problems more then corp greed, which greed in itself is ambiguous at best, who decides what is fair or greedy? I am all for profit on one’s investment nothing unjust about that, but it is unjust if you deliberating sell inferior products that might be nutrtiously defunct or have harmful stuff in it, or is not contained what the label says. there is no way to prove they knew about the horse meat of if the accusation is even true. someone could of planted it, it could of been an accident who knows for sure. but one incident doen’st a bad guy make.

    • “Someone could have planted it”! Here’s a straw. Clutch it. So this mysterious cartel planted the horse in the burgers, in the fish fingers, stole the heat to treat scrapie when BSE/CJD was discovered, poured pure sugar into the “Diet” Coke, shovelled aspartamine into children’s drinks and the transfats into practically everything. Who though? Dr Evil? The Joker?

      This is not ‘one incident.’ This is not ‘if the accusation is true.’ You are being conned, daily, deliberately. And you don’t want to face even the possibility that you’re just seen as prey.

  2. Don

    Wonderful Post – thoroughly enjoyed it.

  3. “the horsemeat scandal trots on”–love it!

  4. The nastiest things thrive in secret, so shine on! I do feel sorry for your mother, though. My son insists that I forced him to watch Mr. Rogers (with me).

  5. Clever post, have to say I kind of like the Waltons but that’s by the by. I’ve been advocating getting along to the butchers as much as possible for years. Even did a burger comparison just to be sure I wasn’t kidding myself. There was so much water in the supermarket burger that my quarter pounder was about 1/4 to 1/3 smaller after cooking. Butcher’s burger shrank a minuscule amount in comparison and tasted massively better (cost about 20 pence more per burger). Have you ever had a look at the River Cottage meat book by the way (great guide for those moving from the supermarket and orientating themselves on how a butchers works, what to buy etc.)?

  6. The Waltons theme song oppressed me for years. I think it was responsible for a severe depression in my early 20′s which then led to much irresponsible behavior. Luckily now I only have the cartoon Spiderman theme song stuck in my head. Check out the great movie choices we’ve made as a family on my post entitled “Modern Family and the Impossibility of Family Movie Night.” We raise chickens in a luxurious coop and they’re free to visit the neighbor’s bird feeder whenever they like. Factory farming is disgusting :( Love your writing!

  7. You’re not suggesting a Free Market, are you? The old ‘caveat emptor’ thing, with entrepreneurs sensing a demand and meeting it—to the satisfaction of all concerned, except the regulators and other blasted dictators? Go wash your keyboard out, Sir~! And stop spouting such heresies … (you’ll get a bad name)

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